Why Men Don’t Listen and Women Can’t Read Maps

Why Men Don’t Listen and Women Can’t Read Maps

This weekend was the first time I didn’t have a cram packed couple of days, and could actually put away my business assignments (even if it was only for two days..), switch my brain off from work and ignore the digital marketing world until Monday. We had a few things planned, stopping by at the VW convention, visiting the gun store and surfing – not your typical weekend, not for me anyway.

I started reading Why Men Don’t Listen And Women Can’t Read Maps: ‘How We’re Different And What To Do About It’ written by Pease, Allan and Barbara and it has by far been my best read yet. In 2012, I left England for 6 months to live 6.5k from the beautiful Surfers Paradise, on the Gold Coast in East Australia to study at Griffith University as part of the Erasmus exchange during my degree. I studied Psychological Science and Society, Cognitive and Biological Psychology, Human Behaviour and Consumer Psychology. Pretty far from Business and Marketing, don’t you think?

Granted – only one of these course directly tied into my career in marketing, however I found myself immersed in psychology and neuroscience books during my first

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