Think Beyond Pink: Does Lego scientist set smash brick ceiling?

Think Beyond Pink: Does Lego scientist set smash brick ceiling?

When Lego announced in June that they were releasing a new line aimed at girls featuring female scientist minifigures, social media fizzed away excitedly for weeks like a bubbling lab experiment.

The notably-devoid-of-pink set was the brainchild of Swedish geochemist, Dr Ellen Kooijman, who submitted her plan to the Lego Ideas website in the hope of convincing the brickmakers to develop a range of Lego women seen in a professional environment, rather than the usual play or partying scenario.

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