Unless you were under a rock on craggy island, you’ll have noticed last week’s social media phenomenon: the #nomakeupselfie.
By the time I’d clocked all the bare faces pouring into my timeline, the meme had morphed from its original statement about ‘natural beauty’ (or something of that sort), into an attempt to raise money for treating breast cancer. So I joined in.
Unsurprisingly, this mass image sharing of make-up free women, proved controversial. How, exactly, was this linked to breast cancer? And why was showing one’s unmade-up face to the public through facebook, Twitter and Instagram, such a ‘brave’ or uncommon act?
These arguments have been eloquently explored by others who are much more qualified to give their opinions. Like Kristina Egan in the Huffington Post. So I’m not going to repeat them here.
But to be fair to those who bought into the meme, I think the point might have been less about make-up, and more to do with ‘keeping it real’. Showing people without their ‘public’ faces on.