The dos and don’ts of blogging

The dos and don’ts of blogging

When it comes to blogging, writer Emily Carlisle really knows her stuff.

So when I clocked that she was running a workshop on social media for writers at this year’s Witney Book Festival I hopped in the car and was round there like a shot.

I learned so much about blogging in the space of 90 minutes that I couldn’t wait to put Emily’s tips into action. The rest of the audience, who included an accountant keen to launch her own blog, authors, marketing consultants and journalists, were equally enthused. “I’m going straight home to get started,” one of them told me in the car park.

The key component of a cracking blog, says Emily, is “great content.” This could range from amusing anecdotes and “a day in the life” posts to reviews, interviews, vlogs, excerpts from a novel in progress, background research and hobbies. Your blog can be specialist, generalist or a mix of the two (or “having your cake and eating it,” as Emily describes it.) But, whatever you choose to write about, it must be a good read.

It’s absolutely crucial to post regular updates. Emily reckons bloggers should post two or three times a week...

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