It all seems so simple. Wander into your local bookshop or library, find something for your little one that is bright, colourful, interesting. It attracts their attention and they wave it aloft, crawling into your lap so you will read them a story. The problem is, more and more often, books are displayed in rows with titles like “Girls’ favourite princess stories” or “Adventure tales for boys”. You would think that was something out of the 1950s, wouldn’t you? Oh no. Campaigns across the country such as Let Books Be Books, are demanding that publishers withdraw books that specify gender in the title and assume a very narrow range of interests based purely on the sex of the child. And, of course, this debate has been going on much longer in the world of toys.