The reason it tastes almost the same as normal wine is that it's made in the same way - but at the end of the process, the alcohol is removed with some clever jiggery pokery to leave all of the flavour but no alcohol. Genius!
The good thing about this wine is that, as well as having no alcohol, it has a third of the calories of normal wine - so it's practically a diet drink (or that's what I'm telling myself). One glass has just 34 calories.
I can see now why they say that Eisberg is the perfect gift for new mums and mums to be.