Mummy bloggers – the retail industry’s secret weapon? « expatlogue

Mummy bloggers – the retail industry’s secret weapon? « expatlogue

They’re just like you and me aren’t they? Down-to-earth, honest-to-goodness parents giving us the inside scoop on child rearing. But access to family email inboxes nationwide makes the mummy blogger a marketing man’s dream. What if some of them embrace the Dark Side?

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