Back in the days when I had a proper job I worked in television development. This involved being paid to think up new programme ideas. It sounds like fun and it was.
Whilst there was a lot of sitting around drinking tea there was also a great deal of being told your ideas are shit.
In fact it was mainly being told your ideas are shit and then having all the reasons why your ideas are shit pointed out to you before being sent away to go and think up some more ideas that are not quite so shit.
Eventually I got quite good at thinking up ideas that are not, at first glance, complete shit.
And I developed the creative hide of a rhino.