Instagram is a free app designed for people to share original, creative photos with their friends and followers. Take a picture or video with your mobile device, choose a filter to transform it, then share to Instagram – you can also choose to share to Facebook or Twitter. Instagram does a fabulous job of making mediocre photos look magical!
Instagram is a great platform for promoters to host creative, fun competitions. Lots of brands get Instagram promotions right – they encourage entrants to create something new and visually interesting and share it with a hashtag or two. Some promoters simply ask for a Like or a Comment on their photo as an entry.