Commenting isn’t just confined to blogs, it affects us right across the digital spectrum.
One of its biggest factors is interaction. That is what makes online marketing tick. Sharing content around the web creates a much bigger impact than appreciation of a well-written post, or getting your point of view across in a reaction to what somebody else has written.
It is pretty vital to encourage commenting on your blog. It reveals to the author that someone has read that post, but that they understand it, either like or disapprove of it, and feel compelled to add their penny’s worth to continue the subject or conversation.