Horse Meat - Would you eat it by choice?

Horse Meat - Would you eat it by choice? At the market last week I saw this sign advertising a horse meat stall:

Horse Meat Butcher. It's good for your health

Now I am sure that across the world this would elicit many different reactions. In some central Asian countries is it the most commonly eaten meat and in much of Europe, South America and Asia as a whole it is eaten in varying amounts. However in most English speaking western countries (UK, USA, Australia etc) and it is generally seen as taboo to eat horse meat, although not actually forbidden. China eats the highest amount of horse meat of any country in the world: 1,700,000 animals equating to 204,000 tonnes of meat (Source Wikipedia.)

So why the variations? And would you choose to eat horse meat?

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