I came across the campaign Pink Stinks' the other day (www.pinkstinks.org.uk) - it targets "the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls" and I'm with it.
I'm quite sick of seeing everything from Kinder Eggs to Lego being separated out via the use of packaging into ones that are 'for boys' and 'for girls'. Since when did a chocolate egg containing a crap plastic toy become gender specific and since when did it matter whether you were a boy or a girl to make something out of bricks?
I'm lucky that within my daughter's peer group many of her friends have mothers with interesting careers - she sees that it's equally possible for a woman to be a scientist as it is to be a sculptor, social worker, 'person in IT' (come on, even when I did it the kids didn't have a clue what my actual job was!) or teacher. It feels essential to me that she knows all of these options, and more, are within reach.