I've never actually considered myself a feminist - because we are led to believe that feminism has won its cause in the West in so many ways. But when I look at my daughter and the advertising targeted at her peers I think the battle has only just begun. If we want our daughters to have real opportunities, then they need real expectations. We need to stop assessing girls in a visual way, admiring their looks, their figure, their poise and admire their achievements, raise our expectations and adjust their horizons. Because tomorrow's world can only offer equality of opportunity if we have equality of expectations. And actually, that works both ways.