Coca-Cola and WWF launch Arctic Home 2014

Coca-Cola and WWF launch Arctic Home 2014

Hundreds of WWF supporters from across the UK have joined forces to create an incredible piece of live art to raise awareness of the desperate plight facing polar bears in the Arctic, as new research reveals the imminent threat to their habitat continues to be vastly underestimated.

The artwork was released alongside a new survey commissioned for Arctic Home, as over two-thirds (67%) of those polled in the UK said it would take longer than 100 years for all the ice to melt in the Arctic. However recent scientific research has stated this could happen as early as the middle of this century, and therefore stresses the need for more urgent support and awareness to be generated for the issue amongst the British public.

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Royal Park Boutique Hotel, Budapest

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