TEENAGERS ATTRACTED BY ‘CUTE’ SLIM CIGARETTES AS CAMPAIGN CONTINUES FOR STANDARDISED PACKAGING NEW FINDINGS RELEASED ALONGSIDE SHOCKING FILM
Teenagers are most attracted to slim and superslim cigarettes with white filter tips and decorative features – describing them as ‘cute, classy and feminine’ – according to a unique new Cancer Research UK* study to be published in the European Journal of Public Health this autumn.
The 15 year olds rated slimmer brands as weaker and less harmful than ‘smelly and disgusting’ brown cigarettes, which were viewed as ‘disgusting’, ‘really really strong’ and ‘old fashioned’. In fact, some superslim brands contain more harmful tobacco products than regular cigarettes.
Read more: http://beckywilloughby.blogspot.com/2013/11/cancer-research-uk-campaign-for.html#ixzz2kMgoJbzY