When I first started blogging, the advice I got from most people was: don't look at your stats. Don't read the stats. Don't worry about the stats. Stats are meaningless.
I'm a bit of a geek, though; I like stats. I like graphs and analysing data and knowing what's going on. So I would carry on checking the stats on my blog, feeling like I was breaking the rules somehow.
Then I spoke to Mark, who blogs at Best Dad I Can Be (and has written a rather funny book). He was the first person to say to me that, if you want your blog to do well, you need to pay attention to the stats.
If you're just blogging for fun, and you're not at all interested in how to get more readers or followers or improve your Tots 100 ranking or your Klout score or whatever else, then fine. Stop reading this post. It's not for you.
Like this?Read more…